Senior Manager, Brand Partnerships
Head Of The Charles Regatta (HOCR)

Overview:
The Head Of The Charles Regatta (HOCR), one of the world’s premier rowing events, is seeking an experienced and results-driven Senior Manager, Brand Partnerships to lead brand partnerships and sponsorship sales efforts. Reporting directly to the Chief Commercial Officer, this role is ideal for a dynamic professional who thrives in a fast-paced, entrepreneurial environment. The successful candidate will demonstrate creativity, hustle, and a proven ability to build and manage impactful brand partnerships.

Key Responsibilities:

Brand Partnerships & Sponsorship Sales:

• Proactively identify and pursue new brand partnership and sponsorship opportunities, leveraging a strong network of brand and agency relationships.
• Develop and present creative, customized pitches that align with HOCR’s values and strategic goals while addressing partner objectives.
• Lead all aspects of the sales process, from prospecting and initial meetings to contract negotiation and agreement execution.
• Bring a creative mindset to generate compelling brand concepts that resonate with potential partners and align with the experiential marketing landscape.

Account Management & Deliverables Fulfillment:

• Act as the primary liaison for partner accounts, fostering strong, long-term relationships.
• Ensure all sponsorship and partnership deliverables are executed flawlessly, meeting and exceeding partner expectations.
• Work with internal teams to integrate sponsorship activations into live event operations and digital platforms.
• Prepare and deliver detailed recap reports to partners, highlighting campaign success and impact.

Sponsorship Strategy & Industry Expertise:

• Leverage experience with live event sponsorships and experiential marketing to identify innovative partnership opportunities.
• Stay informed about trends in sponsorship, experiential marketing, and live events, applying best practices to HOCR’s partnership strategy.
• Contribute to the overall sponsorship and brand partnership strategy, including pricing, packaging, and targeting efforts.

Sales Administration & Contract Development:

• Maintain an organized sales pipeline using CRM tools, tracking prospects, opportunities, and partner communications.
• Draft, review, and finalize partnership agreements in collaboration with legal and leadership teams, ensuring compliance and clarity.
• Monitor contract terms, renewals, and obligations to ensure seamless partnership management.

Entrepreneurial Environment:

• Thrive in a roll-up-your-sleeves, nimble environment where multitasking and adaptability are key.
• Approach challenges with a solutions-oriented mindset, demonstrating a proactive and resourceful work style.

Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 6-8 years of experience in brand partnerships and sports sponsorship sales, with a focus on live events and experiential marketing.
• Established relationships with brand and agency partners, with a proven track record of building and managing sponsorships.
• Creative thinker with the ability to develop compelling brand concepts and partnership ideas.
• Proficiency in managing sales pipelines and databases using CRM platforms.
• Strong understanding of sponsorship activation, digital marketing, and experiential strategies.
• Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience with Google Workspace (Docs, Sheets, Slides, etc.).
• Passion for rowing or experience in related sports events is highly preferred.

Why Join HOCR?
Be part of a passionate team driving the success of one of New England’s most iconic sporting events. This role offers the chance to connect with leading brands, contribute to a world-class event, and thrive in a collaborative, entrepreneurial environment.